After reading the blog post about this product (and researching it of course!) I agree with the author that it is generally a viable solution to an authentic brick wall. In the concept of commercial construction, load bearing masonry walls are virtually obsolete for buildings above a story or two. Therefore this system is by definition just another form of a curtain wall system. For commercial buildings many contractors have opted for brick panel systems or if they go the traditional route use a steel frame first before bricklaying. The problems that arise from traditional bricklaying is the added weight, the skilled labor needed, and the fact that extreme weather changes degrade surfaces (frost damage). All of this for a product that can be easily imitated with few noticeable flaws?
From the manufacture’s website, this product seems to be more for residential use than commercial. However I could see buildings adopting its application. For homes it seems like a convenient solution: no skilled labor is needed (almost DIY), it can be fastened to a stick frame, and it resists the elements fairly similarly to the real product. Beside the fact that this product is not “authentic” in terms of application (these are ‘real’ bricks formed to fit in a rail system) it is plenty suitable for most situations that require a brick facade and looks relatively genuine.
3). alte0076. “Brick Wall or Brick Facade.” Architecture in Transformation. WordPress.com. Web. September 14, 2012.