Beauty is in the Eye of the….

Who Defines What is Truly Real?

During this week’s discussion, we discussed many different ways that technology has influenced materials and the use of materials to act as a different material. When we think of buildings from the past, our assumption is reality because the materials are the materials they represent. In today’s buildings, we see that this reality has shifted because materials have been used to represent something that it is not.

Brick being “hung” on a building

I personally do not have a problem with this technique. I come to this conclusion because through our society and the culture of today, we tend to not really care if something is real or not. As a society, we want to be fooled. As long as something doesn’t look bad or if it somehow doesn’t work, we can feel secure about it being there. Most people don’t care, or even notice if something is fake. Most of the students on the University of Minnesota campus who walk by the Weisman museum won’t notice the building itself, but those that do, won’t notice if the brick is fake or not. They just see brick. It takes a trained eye of someone who knows what to look for to notice the difference. Because of this, the student will see it and go about their day normally as if it was actual brick. It has no impact on their immediate lives.

Weisman Museum Campus Side. Is it real?

As I said before people don’t care what is real. People are fooled every day. Whether it is at the movie theater, playing video games, eating McDonald’s, or buying makeup. Everything is meant to attract and draw you in, but yet fool you by using clever techniques that don’t really hurt you. Examples of this “fooling” are movies in 3D which makes them feel more real, advertising techniques used by companies to get you to buy their products. You are meant to believe that CoverGirl will make you look like a model, right? But that is what you are tricked to believe, and in turn, what you do believe. It is all about fooling the mind.

Will you be as beautiful? Yes!

So I pose a question to the reader. When you see a building, is it necessary that you know that the brick is true brick? What if it is stamped concrete? Does it change how you interact with the building? These questions will help us all to think about the debate between material truth, and material deception.

 

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